OVER A DECADE OF IMPACT & SERVICE
more than 10,000
women and girls choosing to win!
We’ve created a community of BIPOC women and girls who walk in their purpose, pursue their passions and own their personal power to realize their full potential.
2026 Farewell Announcement & Recap Video
A Message from our Board Chair, Kamella Emmanuel
One of the greatest privileges of my leadership journey has been serving as Board Chair of I Choose To Win.
Over the past eleven years, I have had the honor of witnessing what is possible when vision, faith, and community come together with purpose. I have seen women rediscover their voice, step into leadership, find healing, and embrace possibilities they may never have imagined. Those moments are the true measure of this organization’s legacy.
The decision to begin winding down I Choose To Win was made thoughtfully and with great care. As a Board, we believe that leadership is not only about knowing when to build—it is also about knowing how to steward a meaningful ending with integrity, transparency, and gratitude.
I want to thank our founder, Melonie Butler, for her unwavering vision and commitment, as well as every board member, volunteer, partner, donor, and supporter who helped bring that vision to life. You have each been part of something that has made a lasting difference.
While this chapter is coming to a close, I don’t believe impact has an expiration date. The lessons learned, the lives transformed, and the seeds planted over the past eleven years will continue to grow in ways we may never fully see.
Thank you for believing in this mission and for walking this journey with us. It has truly been an honor to serve. — Coach K
Events
We curated high-demand programs that motivate, inspired and transformed the lives of women and girls!
NOW AVAILABLE
The program impact report for the 8-week LET HER! Mentorship Program reaching co-survivors of gun violence is now available.
coming soon - AUGUST 26TH
We are hosting a special virtual community conversations event on Wednesday, August 26th at 7pm. Free, but must RSVP. We hope you can join us!
NOW AVAILABLE
Please find the 2025 Annual Report outlining program activities, impact statements and milestones after a decade of service and impact.
Helped women & girls believe in their Power & Potential
Last year, I Choose to Win proudly celebrated 10 years of Impact; a decade of service to the women and girls we serve!
I Choose to Win is a narrative-shifting, power-building and transformational 501(c)(3) nonprofit organization based in the Philadelphia area. We’re helping women and girls rise up from a defeated, deflated and diminished sense of self attributed to social injustices directly or indirectly caused by capitalism, racism, and sexism, to take their power back and be the change they wish to see in the world! We’ve built our programs to develop women and girls as leaders, while also forging a pathway toward economic independence.
Our approach is to shift mindsets, upgrade narratives, build a sense of personal power for women and girls to make positive choices and chart new paths in favor of victorious living – Becoming who they only dreamt they could one day become! In 2025, we served more than 737 participants over 20 events in the greater Philadelphia area and beyond. With more than 25 volunteers and 20 partner organizations, we are passionate about helping women and girls believe in the wild possibility that is them fully engaged with their life, realizing their potential to lead and own. We’re talking about leading themselves and their paths to personal fulfillment, AND owning their time, their choices and their businesses.
IDENTITY-BASED CHOICES
By partnering with women and girls on a journey of self-discovery, we help them better understand & factor in identity-based choices and decision-making. Our choices are reflections of how we identify ourselves.
LEADERSHIP DEVELOPMENT
By promoting asset activation & positive visualization, we inspire hope and set a plan of action for women and girls to unleash their gifts to positively impact the world. Leadership development begins with personal development.
ECONOMIC INDEPENDENCE
By building a community of BIPOC women and girls who believe in the wild possibility of their futures, we capitalize on resource sharing on the path of entrepreneurship. We are positioning women for equity and ownership.
SAY IT WITH US
I won’t give up. I won’t give in. I believe in my purpose, power & potential. In life, I choose to WIN!
85% Women Disengaged
85% of women opt out of important life events because they are not confident – Selfesteem.dove.us
67% Women Lack Confidence
67% of women said they needed support building confidence to be leaders. – KPMG Women’s Leadership Institute
70% Girls Are Struggling
7 in 10 girls believe that they are not good enough or don’t measure up in some way. – DoSomething.org
Our impact
Influencing more than 10,000 women and girls in 11 years to make positive choices and shift their life trajectories as they develop as leaders.
What Folks Are Saying
Thank you so much. Putting my intentions out there into the atmosphere has helped give me even more laser-like focus. I appreciate what you are doing for folks like me. - A. Westfield
"I recommend Melonie Butler and the I Choose To Win Team for retreats. Before the end of the first ice breaker, Melonie had the teens fully engaged. All sessions were very organized and relevant. The teenagers left with a better self image and tools to help them on their journey."
You were Amazing! Based on the line of women you spoke with after the discussion, your advice, guidance and input on the topic was fantastic! I especially enjoyed your passion and willingness to share that the journey isn't always easy, but one must follow their spirit."
You blew them away! They loved your seminar so much. Thank you for joining us and inspiring the women."
Our partners
