Our campaign

In Life, I Win

With funding from the Dr. Frank E. Boston’s Black Justice Fund by Health Spark, I Choose To Win launched the “In life, I WIN!” campaign to amplify the voices and lived-experiences of up to 10 Black Indigenous People of Color (BIPOC) Female-owned and Female-led businesses in Montgomery County.

This campaign tells the stories of their trials and triumphs in business to demonstrate that though the odds are often stacked against us, with strong mental well-being, resilient spirit, creative outlook, positive choices and focused actions, we are victorious in the end. These women have overcome the obstacles that could have left them discouraged, disengaged and defeated. And, have erected businesses in spite of the trials endured to become owners and achieve economic independence. Here are their stories:

Dr. Ann L. Colley

Rachael Hanible

Drs. Kala & Maya Johnstone

Daija Moore-Evans

Natasha Patterson, PhD

Felicia Ramey, PhD

Lynette Smith

Dr. Carlita Tabb

Here’s a directory of BIPOC Women-Owned Businesses in Montgomery County:

Business Name Business Owner Name Business Category Description City/Town Website Link
I Choose To Win Melonie Butler Nonprofit Leadership Development and Economic Empowerment for Women and Girls Fort Washington https://ichoosetowin.org
Nutz About Popcorn Lynette Smith Food & Beverage Gourmet Popcorn, snacks & gifts Hatboro https://nutzaboutpopcorn.com/
Aramanth Flowers Melissa Parker Florist Floral, Weddings and Events Narberth https://amaranthflorist.com/
Philly Shared Retail Annette Kennedy-Harris and Christin Austin-Evans Clothing Retail & Creative Space Willow Grove https://www.phillyshared.com
Posh and Bloom Brittany McRae Florist Event and Floral Designs Jenkintown https://poshandbloom.com/
Cheesecake Lady Vanessa Jackson Food & Beverage Gourmet Cakes Elkins Park https://www.phillycheesecakelady.com/
Robin Dove Hair Studio Robin Dove Beauty Beauty Flourtown https://www.robindovestudios.com
Zoe Sky Salon Zoe Beauty Beauty Elkins Park https://www.zoeskysalon.com
DD Daughters Myisha Miller Beauty Hair & Custom Wig Salon, specializing in women with issues of hair loss Willow Grove https://dddaughters.com
Memories Created for You Rose Williams Event Planning & Designs Event Balloon decor, photobooth, decorating Blue Bell https://memoriescreatedforyou.com
Spavia Adrienne Byrd Spa Spa King of Prussia https://spaviadayspa.com/
Nothing Bundt Cakes Melissa Ayers Food & Beverage Gourmet Cakes Bakery Collegeville https://www.nothingbundtcakes.com
Sass and Style Boutique Dr. Carlita H. Tabb Clothing Clothing store boutique for women, men, and children Elkins Park https://www.sassandstyleonline.com/
Food Chasers Drs. Maya and Kala Johnson Food & Beverage Restaurant serving brunch (breakfast and lunch) Elkins Park https://www.foodchaserskitchen.com
Violets in Bloom Ava Adames Healing & Holistic Arts Jewelry, stones, and crystals Elkins Park https://www.myvioletsinbloom.com/
VLC Handmade Candles Vanessa Lynn Aroma Scented Candles & Aromas
Voices By Courtney Lynee Courtney L. Williams Voiceovers Voiceovers for Ads & Marketing Glenside https://www.courtneylynee.com/
Ann Colley And Assoc. Ann Colley Counseling Services Individual and Couples Therapy Abington https://www.alcolleyassociates.com/
Aliya Hammond Consulting Aliya Hammond Social Media Strategist Social Media, Communications and Marketing https://aliyahammond.com/
Pooch Kaboose Tori Price Pet Services Pet Adoption, daycare, grooming Jenkintown https://poochkaboose.org
Next Level Network Nikki Benson-Watlington Mobile Notary & Program Coordination Mobile Notary & Program Coordination We come to you https://www.GoNextLevelNow.com
Kellyn Hodges Orthodontics Kellyn Hodges Orthodontist Dentalcare Montgomeryville https://www.hodgesortho.com/
Trilogy Event Designs Randi Martin Wedding & Event Planning Wedding & Event Planning Jenkintown http://trilogyeventdesign.com
On the Journey to Better, LLC Dr. Natasha A. Patterson Consulting- Higher Educations Careers Coaching individuals who want to teach at the college level; consulting with higher ed institutions as they recruit, hire and retain faculty of color Abington http://onthejourneytobetter.com
The Open Space Venue Sandra Event Venue Event venue space for rent Glenside https://www.theopenspacevenue.com
Mahoney Event Space Michele Lowe Event Venue Event venue space for rent Ambler https://mahoneyeventcenter.com
Welcome Home Cafe Chef Stephanie Food & Beverage Breakfast and Lunch (No Pork) Jenkintown https://welcomehomecafe.com
Kitty on Top Mobile Bartending Khamila Barnes Food & Beverage Mobile event alcoholic beverage bartending servcies Dresher https://kittyontopbartending.com
Cyrenity Sips Winery Shakia Williams Food & Beverage Winery/Wine Tasting Room Hatboro https://cyrenitysips.com
LindsayLou's Cheesecakes Lindsay Dorsey Sanders Food & Beverage Custom Ordered Cheesecakes Elkins Park
Collegiate Bridge, Inc. Dr. Nicole Henderson Nonprofit College coaching and planning for students and parents. Experts on scholarship coaching and earning a debt-free college education. Skippack/Norristown https://collegiatebridge.com/
Dr. Nicole Henderson Consulting, LLC Dr. Nicole Henderson Higher Education / Executive Consultant and Speaker College readiness, retention, completion, and student affairs operations consulting, seminars and training. Montgomery County https://collegiatebridge.com/consultingtraining
Loft 17 Kisha Event Venue Event Venue space for rent Wyncote https://loft17venue.com/
Refresh Hydration Maya Robinson & Tracy Drayton Health Oxygen Therapy King of Prussia https://www.refreshhydr8tion.com/
Bare Estheticx Med Spa Rashidta Richardson Spa Facials, Wax, Oxygen Therapy Willow Grove https://bareestheticxmedspa.com/
Diyanu Addie Elabor Clothing African print style clothing Norristown https://www.diyanu.com
Being Beautiful Foundation Valerie Crabb Nonprofit Advocacy organization serving Youth in Foster Care Ambler https://beingbeautifulfoundation.org
Be Rezilient Denise L Williams Nonprofit Healing through the Arts Pottstown https://berezilient.org
Flavaz Tania Watson Food & Beverage Chef catered meals and custom charcuterie boards Norristown https://www.flavaz.org
Mimi's Favorite Things Michele Body Self-Care Products including candles, hair, bath and body items Coatesville https://mimisfavthings19.com
Sphynx Wax Studio Tara Better Spa Face and Body Wax services Flourtown https://sphynxwax.glossgenius.com
Neighbors Helping Neighbors on the Main Line Muneera Walker Nonprofit Supporting underrepresented youth with food security, education empowerment and outreach Ardmore https://nhnonthemainline.org
Missing Peace Financial Group Rachael Hanible Money Financial Coach Blue Bell https://www.rachaelhanible.com
Photography by J Nicole Jennifer Nicole Photography Photography services specializing in event, real estate, concert and nature. Cheltenham https://www.byjnicole.com
Bamba Soap Co. Kenza Bamba Beauty Natural soap and body care products Phoenixville https://www.bambasoapco.com
Lashes bi Sage Sage Watson Beauty Lashes technician and consultant Willow Grove https://lashesbisage.com
S&A Aesthetics Sage Watson Beauty Lash, body wax and nail services Willow Grove https://sandaaesthetics.com
Zenn Hair Care Aurora Teasley Beauty Hair growth pomade and other care items that prioritize health consciousness King of Prussia https://www.zennhaircare.com
Lovelace & Associates Saleema Lovelace Professional Services Notary, Business solutions, Consulting, Tax Services, Credit Repair Norristown https://www.lovelaceservicesllc.com
Moody Jones Gallery Robyn Jones Art Art Glenside https://www.moodyjonesgallery.org
Hooks Intimates Clothing Lingerie and Underwear Glenside
Just Be P.O.W.E.R Alexis Musgrove Consultant - Life Coach; Academic Consultant; Motivational Speaker; Mindfulness Instructor Providing professional and personal development coaching for adults. Partnering with youth and families to help navigate the college application process and resources for readiness and planning. Facilitate Mindfulness trainings for individuals, education institutions and professional groups. Glenside
Muse Tracie Stroman Beauty Glenside
Arnette's hair salon Arnette Lennon Beauty Hair Salon Glenside