In August 2024 Melonie Butler, founder of I Choose to Win, was selected to participate in the Shadow Her program, marking an exciting new chapter in her journey as a leader, entrepreneur, and advocate for the empowerment of women and girls. Shadow Her is a transformative program designed to uplift women entrepreneurs from all backgrounds by providing a safe and inclusive community that fosters mentorship, advocacy, and education.
The Shadow Her program offers a comprehensive approach to entrepreneurship, covering essential business areas such as marketing, finance, human resources, operations, sales and strategy. Through this program, Melonie gains new insights and strategies that will directly enhance her leadership at I Choose to Win, allowing her to effectively support women facing life transitions in finding their voice, confidence, and purpose.
A Step Toward Empowering Women to Thrive
At I Choose to Win, Melonie has always been passionate about empowering women, particularly those navigating challenging life transitions. Through the nonprofit, she offers a safe space for women to build confidence, overcome internal barriers, and make intentional decisions that lead to positive life changes. The organization focuses on helping BIPOC girls and women see their potential and take action toward economic independence, leadership, and social impact.
The ShadowHer program aligns perfectly with this mission. By being selected for this highly regarded program, Melonie will not only receive the tools and resources necessary to continue growing I Choose to Win but also gain the experience of working alongside other inspiring women entrepreneurs. This opportunity is an extension of Melonie’s commitment to fostering leadership and resilience among women, offering them the community and guidance needed to break through obstacles like fear, self-doubt, guilt, and negative self-talk—barriers that prevent so many women from reaching their full potential.
Building Confidence and Leadership for the Future
“I am thrilled to join the ShadowHer program and expand my leadership capacity as an entrepreneur and advocate for women,” said Melonie. “This program is a perfect fit for me as I continue to help women recognize their inherent worth, overcome life’s challenges, and step into their roles as leaders and change agents in their communities. The opportunity to learn from and collaborate with other women entrepreneurs is invaluable, and I’m excited to bring those lessons back to the women we serve at I Choose to Win.”
Melonie’s participation in ShadowHer also reinforces her belief that entrepreneurship is about more than just business—it’s about transforming lives. Through I Choose to Win, Melonie has created a vibrant, supportive community where women and girls can feel seen, heard, and valued. By equipping them with the resources, tools, and mindset needed to succeed, I Choose to Win helps women unlock the courage to face life’s most daunting challenges and build the confidence to step into their power.
A Powerful Impact for Women and Girls Everywhere
As part of her journey with the ShadowHer program, Melonie is poised to learn new business strategies that will not only enhance her leadership skills but also expand the reach of I Choose to Win. The programming provided by ShadowHer will offer Melonie a deeper understanding of strategic decision-making, finance, operations, and sales—all crucial areas of growth for any entrepreneur.
As Melonie continues to grow and learn through her participation in the ShadowHer program, the women and girls who turn to I Choose to Win for guidance will also benefit from her new insights and strategies. Together, they will move closer to their goals of economic independence, leadership, and the confidence to make bold, intentional decisions that drive positive change.
For more information on ShadowHer visit: www.shadowher.org