All(IN)4Humanity: A Social Campaign 2017
All(IN)4Humanity is the social campaign that was birthed out of the 2016 I Choose To Win retreat entitled, “All Hands On Deck.” As we are seeking corporate sponsors, volunteers, interns and brand ambassadors, we will wait to launch this campaign until 2017. This article is to give individuals close to the I Choose To Win program a sneak peak into the idea and concept of All(IN)4Humanity, as so many of you were partners in shaping this idea into a “thing,” or at least a real campaign possibility. Background: Like many Americans, we wanted to do something about the racially charged climate in the U.S. and concerns about social injustice facing our nation. But, we didn’t know where to begin or what we could do to truly make an impact. So, a group of diverse individuals in the Philadelphia, PA area retreated from the noise and came together to brainstorm. Out of it came this campaign, #ALL(IN)4Humanity, which acknowledged our need to deal internally (it starts with me) to impact change externally (be the change we hope to see). We are #ALL(IN)4HUMANITY, an online campaign for individuals who are ALL IN for restoring love, peace, compassion, humanity and solidarity in our nation. We are responding with the fierce urgency of now, because Dr. King taught us the right time to do the right thing is always now. We are a diverse group, representing many races, cultures and ethnicities with an agenda, a mission, a charge: because people matter to God, they matter to us. We are everyday people, like you, who have decided to take action – with the resources we already have and within the circles we already run. And, we started this campaign to invite others, like you, to do the same. JOIN US! Decide on at least ONE meaningful action-step (of your choosing) toward mending human relations by either supporting or advocating on behalf of a group who’s been marginalized, increasing understanding around the injustices, acknowledging your own bigotry and biases, and/or standing in solidarity to fight for reform because an injustice anywhere is a threat to justice everywhere. In part of the campaign design, you MUST do it within 10 days and tag others by asking if they’re “ALL IN.” Then, let us know how it goes using hashtag #allin4humanity. Are you willing to DO SOMETHING? If so, tell us you’re in, share your action-step on social media using the hashtag #allin4humanity when doing your part. Let’s spread viral images and messages of kindness, compassion, diverse group discussions, enlightenment, songs, poems, civil police encounters, positive activism, etc… It starts with me. It starts with you. It’s up to us. Together, we WIN. Next Steps: We are looking for a few corporate sponsors to support community-wide initiatives in part of this campaign. We are looking for brand ambassadors and volunteers to help promote the campaign via social media. Looking for financial support to build a marketing budget for extensive reach and support. Stay tuned. Let us know – Are you All (IN)?
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